BPW club Ticino, Lugano (Switzerland)
I have activated a series of coaching paths with the Business Professional Women Mentors at USI (Università della Svizzera Italiana) aimed at supporting them in developing within their roles and strengthen their partnership with their respective Mentees.
Asterys Lab, Rome (Italy)
Coach Team Pegasus
As part of my ICF credentialing path, I'm coaching new clients of the school and supporting them in their journey to become coaches.
Co-founder & Digital Manager
Launched online language learning platform to sell English and Spanish courses delivered by highly qualified teachers. Key tasks: own website design and management including PPC and SEO strategy; Google Business Platform management; CRM program; LinkedIn, Google & Facebook Ads;
Essity GmbH, Munich (Germany)
Global Brand Communication Manager (Lotus, Zewa, Cushelle)
Responsible for: leading the communication development and planning process along the consumer journey and the development of global B2C brand communication / analyzing Brand Health, advertising and other communication metrics to understand effectiveness and recommend improvements / developing the strategic media plan and media recommendations for the Markets / analyzing ROI of different media approaches and share best practice across markets / leadership & management of communication and media agencies / budget management for respective projects.
05/2016 - 09/2018
Reckitt Benckiser GmbH, Heidelberg (Germany)
Senior Brand Manager ENA (brands: Scholl/Amope)
Responsible for the Brand Equity and marketing strategy development for the given brand throughout Europe, North America and Australia. Key skills developed in this role: development and reflection of the brand footprint into different comms touchpoints, translation of consumer and market insights into actions, transformation of media and comms challenges into opportunities, balancing between global mindset and regional needs. Main challenge: deployment of successful Strategic Communication Platform toolkit to the region, encompassing consumer/target group insights, creative assets/comms, media and activation plan. Manager of 2 FTE.
La Bottega di Anna
Co-founder & E-commerce Manager
Launched family owned online business “La Bottega di Anna”, and currently responsible for the e-commerce and digital strategy management. Key tasks: own website design and management including PPC and SEO strategy; Amazon Seller Central, Etsy, Miss Hobby & Google Business Platforms management; CRM programs; Google & Facebook Ads; partnerships and bloggers collaborations;
02/2014 - 04/2016
Ferrero Trading Lux, Luxembourg (Luxembourg)
Brand Manager Israel & Caucasus (brands: Kinder range)
Management and full responsibility over the local marketing plan for Kinder brands in the regions (Israel & Caucasus). Main tasks included the management of the following: ATL & BTL, A&P full responsibility, market research and insights generation, competitive analysis.
Brand Manager French Islands (brands: entire Ferrero portfolio)
In charge of the creation and execution of the short- and medium-term marketing plans for the entire Ferrero portfolio for the assigned region. Markets falling under this region are very scattered, but unified by a common language (French) and at the same time much diverse among each other (geographic & cultural distance). To this end it was crucial for me to strike synergies and find a good balance between resources optimization & local relevancy. Main tasks included the management and full responsibility of ATL, BTL and A&P for the whole Ferrero portfolio.
Brand Manager Middle East & North Africa (brands: Ferrero Rocher & Ferrero Collection)
In charge of the creation and execution of the short- and medium-term marketing plans for 17 countries in the assigned region. My main tasks included the management of the following: ATL & BTL support to brand positioning/repositioning, A&P budget maximization, market research and insights generation, market tests support and evaluation, competitive analyses and internal reports to line and top management.
05/2012 - 01/2014
H.J. Heinz Italia S.p.A., Milan (Italy)
Infant Formulae & Medical Food Junior Product Manager (brands: Plasmon, Nipiol, BiAglut & Aproten)
Within the company's prescriptive Business Unit (Pharmacy, Specialist and Retail Channels) in the Infant Formulae division, directly responding to the Marketing Manager, I was responsible for: portfolio strategy, product performance analysis, product positioning, commercial plans definition together with trade marketing team (Specialist & Retail Channels), new products concept definition and launch (together with R&D and nutrition teams), category communication strategy, sales forecast, packaging restyling, data analysis and reporting, POP & scientific materials intended for points of sales and Medical Detailing network. Given my previous experience in the Medical Food division, I was often involved in ad hoc projects for BiAglut (gluten free brand in Pharmacy, Specialist & Retail Channels) and Aproten (low protein brand in Pharmacy & Specialist Channels).
Low Protein Product Manager Assistant (brand: Aproten)
Within the company's prescriptive Business Unit (Pharmacy & Specialist Channel), in the Medical Food division, responding to the Low Protein Senior Product Manager I was responsible for data analysis and reporting, packaging restyling, new products launch support, internal & external communication through: a print campaign, new institutional website & on-line community launch, POP & scientific materials intended for points of sales and Medical Detailing network.